BAM Comedy partnered with ITV for a nostalgic, character-led campaign that reimagines modern relationships through the lens of a 90s sitcom.
In the video, the Bec & Sam play out scenes from their own marriage, complete with familiar tropes, exaggerated dynamics and classic sitcom-style moments.
By tying the sketch into ITVX’s free comedy and sitcom collection, the campaign connects past and present viewing habits, positioning the platform as the home of iconic, feel-good entertainment.
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