Josh Baulf X Old Jamaica

To celebrate Old Jamaica’s rebranding, Josh Baulf created a comical and heartfelt campaign that bid farewell to the brand’s classic can design. The sketch followed the farewell to the “old” Old Jamaica can and its final bucket list moments as it makes way for the new branding. The humorous tone of the campaign highlighted Old Jamaica’s fun personality and successfully paved the way for the new branding in a way that captivated and entertained audiences. Josh’s unique comedic style ensured the content stood out, leaving a lasting impression on viewers and reinforcing the brand’s playful and refreshing image.