Josh Baulf X Warburtons

Josh Baulf teamed up with Warburtons for a playful and brilliantly executed campaign to launch their new authentic belgian waffles. In a spoof podcast titled Waffling On, Josh played both hosts in a hilarious back-and-forth full of nonsense chat, tangents, and classic podcast clichés - all leading to the perfect product reveal.

The sketch cleverly tied in the brand’s product messaging and details of the new launch with Josh’s signature comedy style, turning the idea of “waffling” into a memorable and on-brand punchline. With strong audience engagement and a seamless balance of humour and promotion, the campaign proved to be a standout moment in Warburtons' creator-led marketing.

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