Toby From Bath partnered with Ford for a two-part campaign featuring the Puma Gen-E, blending travel, lifestyle and humour in his signature style.
The first video follows Toby on holiday in Mallorca, exploring how both he and the Puma Gen-E recharge. As the car takes him from A to B, the content captures the ease of electric driving amongst the island’s scenery, allowing Toby to enjoy the journey.
The second video shifts tone, leaning into Toby’s recognisable comedic style with the launch of his brilliantly thought out concept, “Comedians in Carspool Karaoke Coffee.” While the idea itself is part of the joke, the setting isn’t. The Puma Gen-E provides a comfortable, perfect backdrop for the sketch, reinforcing the car’s practicality in a way that feels natural.
Across both videos, the campaign perfectly balances aspirational travel with humour-led storytelling in Toby's style of content.
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