Tom Elwes X M&S

Tom Elwes partnered with M&S to bring his iconic “20s vs 30s” sketch series to life with a stylish twist. In this edition, Tom explored the subtle (and hilarious) shift in fashion and lifestyle between your carefree twenties and more polished thirties.

With M&S outfitting his 30s-self in head-to-toe sophistication, the campaign seamlessly highlighted the brand’s modern menswear range while staying true to Tom’s signature humour. The content struck a chord with his audience, blending relatability and comedy with effortless brand integration.

The campaign had a really powerful impact getting 2000 likes, 100 saves, and nearly 1000 shares. All incredible signs of buyer intent for the stylish menswear collection that Tom was wearing.

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