Waif x Channel 4

Waif joined forces with Channel 4 as part of their 2025 “Weirdos and Queerdos” collective, a bold new initiative celebrating diverse and unconventional voices. As one of nine ambassadors, Waif represented everything Channel 4 stands for: fearless creativity, individuality, and storytelling that pushes boundaries.

Over the year, Waif collaborated with Channel 4 to spotlight some of the network’s most exciting projects, bringing their signature humour and authenticity to every video.

It’s a perfect partnership of such an original creator and a channel known for championing creative risk-takers, setting the stage for a year full of fresh, unapologetic storytelling.